Win a stay at Montenegro’s SIRO Boka Place

For many modern high-end travellers, indulgence alone is no longer the primary draw. Especially among high-powered individuals, time away is less about switching off entirely and more about prioritising recovery so they can return home feeling renewed.

It’s for these performance-driven travellers that Kerzner International’s fitness and recovery-led brand SIRO Hotels sets a new benchmark, carving out a distinct space within the burgeoning wellness hospitality landscape. Its guiding philosophy – Be Better, Think Better, Live Better – centres around a holistic approach that blends movement, nutrition, sleep and mindfulness.

Keen to learn more? This year, Kerzner International is offering agents the chance to experience this pioneering, market-leading brand for themselves, with a spot on a fam trip to Siro Boka Place in Montenegro up for grabs. Selected agents will enjoy a fully immersive stay at the hotel, including cryo-tailored wellness experiences and bespoke treatments.

To win one of seven places on an unforgettable fam trip to the property this October, agents must make eligible bookings between April 1 and June 30 and log them using the form below.

A pioneering philosophy

SIRO properties are crafted with optimal performance and recovery in mind. Guests can expect serene rooms and suites, state-of-the‑art facilities, nutrition-rich dining and a raft of destination-specific experiences that transform each location into a client’s very own training ground.

Every room and suite features cutting-edge designs to support uninterrupted sleep, including thermoregulated mattresses, soundproofing, blackout systems and circadian lighting, while in‑room recovery cabinets – stocked with light weights, stretching tools and yoga equipment – encourage movement on demand.

At the core of SIRO properties are dedicated Fitness and Recovery Labs – expansive, purpose-built spaces that help guests push their limits and restore their bodies. The Fitness Lab comprises strength and conditioning zones as well as specialist studios, while The Recovery Lab offers advanced therapies aimed at enhancing mobility, accelerating muscle repair and managing stress. Facilities include cold plunges and cryotherapy chambers, alongside targeted treatments such as percussive and light therapy.

SIRO Boka Place

Cocooned between Montenegro’s majestic mountains and the Unesco-protected Bay of Kotor, SIRO Boka Place sits 10 minutes from Tivat Airport and 90 minutes from Dubrovnik Airport. British Airways operates direct London services to both, including its first direct Heathrow to Tivat route launching this May.

Adriatic adventure

The stunning surrounds of SIRO Boka Place naturally complement the brand’s active ethos, with hiking and cycling trails weaving through national parks and the Adriatic offering an open-water playground. This summer, new destination experiences invite guests to explore, with activities such as canyoning through Europe’s last conquered gorge, snorkelling in the mystical Blue Cave and paddleboarding along the tranquil waterways of Rijeka Crnojevića. The property also serves as a perfect base for active family holidays, with spacious SIRO Apartments offering up to three bedrooms, ensuring every guest enjoys a restorative sleep after adventure-filled days.

Focused programmes

The hotel’s facilities ensure the guest experience is as purposeful as it is picturesque. SIRO’s team can curate everything from focused three-night performance resets to extended longevity-led itineraries. New programmes for this summer include the Post-Olympic Recovery Stay, a two-and-a-half‑day retreat focused on supporting the body after peak physical and mental exertion, incorporating compression therapy, cryosauna sessions and restorative yoga.

SIRO One Za’abeel

SIRO One Za’abeel occupies a prime position within one of Dubai’s most remarkable architectural landmarks. Home to The Link, the world’s longest cantilevered building, the development is a culinary and social hub – and SIRO One Za’abeel offers an oasis of focus and restoration that feels a world away from the city’s high‑octane energy while remaining seamlessly connected.

Serene suites

The hotel features 130 rooms and suites, including specialist options for guests with specific training or recovery goals. The Fitness Suite is equipped with a treadmill, free weights and a bench press, while the Recovery Suite offers a tranquil setting, complete with a soaking tub to ease muscle fatigue and sustainable skincare products. Suite guests also enjoy exclusive benefits such as a personal training session, body composition analysis and recovery massage.

Fitness first

Beyond the resort’s Fitness Lab, SIRO One Za’abeel has introduced three outdoor padel courts, hosting year-round coaching clinics, leagues and tournaments. Guests can also choose from up to 50 weekly classes, including reformer Pilates, boxing, climbing and immersive music-led Sanctum breathwork classes, as well as private sessions. Athletes, sports teams, high-performing individuals - and anyone seeking support with their fitness goals and longevity - will find something that aligns at SIRO.

Upcoming openings

The best bit? SIRO Hotels is only just getting started, with four exciting properties in the pipeline.

SIRO Palmilla is expected to open in Mexico’s Los Cabos in 2027, set within the wellness-focused private community of Palmilla Reserve. SIRO Olaya in Saudi Arabia will welcome its first guests in 2028, offering visitors to Riyadh’s business district the opportunity to pair work and wellbeing. The brand will expand to Japan in 2029, with SIRO Roppongi placing guests on the doorstep of Tokyo’s rich cultural heritage, Michelin‑starred restaurants and electric energy, while being immersed in a sanctuary of calm. Set within a walkable neighbourhood in Miami, SIRO Brickell will follow in 2030, connecting clients to the breathtaking waterfront Biscayne Bay as well as a host of art galleries and trendy rooftop lounges.

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