Crystal names inaugural members of new trade engagement programme

Crystal has named eight agents as the inaugural members of its new trade engagement programme, Crystal Trade Society.

The agents are: Alex Loizou, Mundy Cruising; Anna Perrott, Panache Cruises; Connell Blackburn-Green, SixStarCruises; Jack Bennett, Iglu.com; Louise Hunter, Barrhead Travel; Helen Walker, Travel Counsellors; Robbie White, Touchdown; and Ryan Worth, Atlantis Travel Group.

Members are made up of Crystal’s top-performing trade partners and agencies identified as key to future growth.

Announced in February, Crystal Trade Society has been designed to complement parent company Abercrombie & Kent Travel Group’s Global Advisory Board while addressing the “unique needs” of the UK market.

The programme will meet in-person three to four times annually, with at least one gathering hosted onboard a Crystal ship.

The meetings are designed to provide an open forum for “candid discussion” around sales strategy, marketing collaboration, operational improvements and the evolving needs of the luxury travel advisor.

Aspire serves as official media partner for Crystal Trade Society, providing editorial coverage of the programme and its results across its print, digital and social media channels.