Luxury representation company Plateau International appoints UK sales director

Luxury representation company Plateau International has appointed a UK sales director to “reinforce its commitment to expanding high-value B2B partnerships”.

Carole Short joins the team with more than 30 years’ experience in the luxury travel sector, having previously held roles at Mr & Mrs Smith and a number of luxury agencies.

In her new role, Short will focus on “developing new trade partnerships, enhancing existing collaborations and increasing visibility for Plateau’s portfolio”.

The brand hopes her “relationship-led approach and established industry network” will help “strengthen” Plateau’s UK footprint.

Co-founder of Plateau International Marco Rosa said: “Carole’s experience, energy and deep-rooted industry relationships make her an exceptional addition to the team. Her appointment marks an important step in strengthening our UK presence and delivering continued value to our partners.”

Short added: “I am thrilled to be joining Plateau International and to have the opportunity to work with such an exceptional portfolio of hotels, boutique river cruise products and DMCs.

“I look forward to introducing these partners to new contacts, strengthening existing relationships, and contributing to the company’s continued growth and success in the UK market.”