Iain Baillie to lead Cunard's UK and EMEA sales team in newly created role

Iain Baillie is set to join Cunard on June 2 in a newly created role, leading the UK and EMEA sales team.

He moves from sister cruise brand Carnival Cruise Line, where he has been international sales vice-president.

In his new role, Baillie will report to David Jones, vice-president of global marketing and EMEA sales.

The luxury cruise line said he has “a wealth of experience and a proven track record of success”.

“His leadership within this expanded role will be instrumental in driving Cunard’s commercial performance and supports Cunard’s ambition to achieve continued growth as a four-ship fleet,” said a statement from Cunard.

Baillie said: “After 13 years at sister company Carnival Cruise Line, I am delighted to be joining the talented team at Cunard at such a pivotal moment in the brand’s remarkable 185-year history.

“I look forward to leading the UK and EMEA sales team, further strengthening Cunard’s valued partnerships across the UK travel trade.

“I remain firmly committed to supporting our travel partners with the commercial tools, high-quality service, and collaboration they need to drive continued mutual success.”

Jones added: “I’m thrilled that Iain will be joining Cunard in June to lead our ambitious plans for our UK and EMEA sales teams.

“Cunard is a truly iconic brand and I know he will relish the opportunity to tell our unique story, highlighting our world famous service and on board offering to agents across the region.”