B2B travel events provider Connections unveils brand refresh

Part of the portfolio of brands under Aspire parent Jacobs Media, Connections has delivered more than 100 events in 32 destinations across five continents since 2014.

The organisation has built a community of more than 25,000 luxury travel representatives, with an estimated annual buyer spending power of $7.8 billion.

Connections said the rebrand reflected its “growth and ambition to further unite leaders from across luxury travel, hospitality, destinations and specialist sectors such as cruise” while maintaining its core values of “authenticity, trust and excellence”.

Connections managing director Greg Reeves said: “At Connections, we’ve spent the past decade redefining how relationships are built in travel. This rebrand reflects both our heritage and our future – bringing our proven methodology to a wider community, while remaining true to our founding belief that real business begins with real connection.”

Clive Jacobs, chairman and founder of Jacobs Media, added: “When I founded Connections, my ambition was simple yet bold: to revolutionise the travel exhibition and meetings space. Over the past 11 years, our events haven’t just connected people, they’ve reshaped businesses and played a pivotal role in the success and growth of some of the world’s most remarkable luxury products and agencies.

“This rebrand signals a bold new chapter – one that will see Connections expand its impact across the global travel and hospitality sector while continuing to deliver excellence for the community it serves.”