AmaWaterways to help trade ‘bring fresh ideas to life’ with £10k marketing aid

Luxury river cruise line AmaWaterways has once again partnered with Aspire to give readers the chance to pitch for cooperative marketing funds. 

The AmaWaterways Partnership Pitch is open to both travel agents and tour operators. Trade partners could already be working with AmaWaterways or be new to the brand, river cruising or cruising in general.

Up to £10,000 of cooperative marketing funds is up for grabs, with multiple agents or operators able to win a slice of the pot. 

The AmaWaterways Partnership Pitch returns for a second year following a successful launch in 2024.

Last year, Paramount Cruises, Thompson Travel International, Abbotts Travel, Dawson and Sanderson and Connoisseur Travel were among the agencies selected to receive cooperative marketing funds.

AmaWaterways’ director of sales for the UK and Europe, Andrea Stafford, said: “You don’t need a big team, a full campaign, or years of experience. If you’re a travel agent or tour operator with luxury clients and a passion for growing your river cruise business, this opportunity is for you.

“We’re offering up to £10,000 in cooperative marketing funds to help bring fresh sales and marketing ideas to life, no matter how big or small.”

To enter, agents and operators must complete a written submission outlining their great idea, including details on why they are interested in promoting AmaWaterways, how they feel their customer database matches the line’s guest, and how they would spend the cooperative marketing funds.

Shortlisted entrants will then be invited to deliver a two-minute pitch to the AmaWaterways team.

Click here to complete the form. Entries close on September 30.