Marriott International bolsters wellness offering through deal with Lefay

Luxury wellness hospitality brand Lefay has joined the Marriott International portfolio. 

 

As part of the joint venture, Lefay’s two existing and three pipeline resorts will be managed by Marriott under long-term agreements, with Lefay contributing existing brand and intellectual property assets. 

 

Lefay’s founders will maintain ownership of the Italian real estate assets. 

 

The partnership introduces the first luxury wellness brand into Marriott’s portfolio, with the two parties intending to “grow the brand around the world, leveraging Marriott’s powerful development capabilities”.

 

Founded in Italy in 2006 by the Leali family, the brand features two resorts: Lefay Resort & Spa Lago di Garda on Lake Garda and Lefay Resort & Spa Dolomiti in the Dolomites. 

 

There are currently three additional properties under development, in Tuscany, southern Italy and the Swiss Alps. 

 

President and chief executive of Marriott International Anthony Capuano said: “Marriott is thrilled to collaborate with the Leali family as we grow our luxury wellness portfolio. Luxury is increasingly defined by wellbeing, purpose and meaningful experiences. 

 

“We are excited to introduce Lefay to our customers around the world and thoughtfully expand Marriott’s presence in the luxury wellness space.”

 

A joint statement from Lefay’s founders Domenico Alcide and Liliano Leali, added: “Our family founded Lefay nearly 20 years ago with a clear vision: to create destinations where wellbeing, nature and health come together authentically. 

 

“We are deeply honoured to begin this collaboration with Marriott and to further advance our vision of bringing the Lefay brand to the world.”

 

Pictured: Lefay Resort & Spa Dolomiti